Digital clothes are used with digital influencers, in digital dressing rooms, games, films, AR/VR and the fashion industry. Through digital fashion creation the garment production process can be shortened and extended by 3D fit validation. This way the fashion industry produces less waste and becomes more sustainable. Intuitive shopping experiences can lead to more shares on social media and more buying orders. I design, scan, simulate, texture and animate the clothes on digital figures.
Balenciaga created this immersive experience for its Fall 2021 collection. Instead of walking on normal runways, the models were scanned by Dimension Studio and placed into a futuristic game environment. Contribution: Post-Production work on 10 characters.